Augusta, home of the Masters, admits first women members


Mon, 20 Aug 20:16:00 2012

* Former U.S. secretary of state and financier new members

* Men-only rule has drawn criticism for years (Adds further detail, quotes, background)

Augusta National Golf Club, home of the Masters golf tournament, finally ended an all-male policy that had endured for 80 years when it announced on Monday that two women would be admitted as members for the first time.

Former U.S. Secretary of State Condoleezza Rice and financier Darla Moore will become the first women to don the renowned green jackets when the Augusta, Georgia, club re-opens for a new season in October.

Augusta National's status as male-only has drawn criticism for years. Ahead of this year's Masters tournament in April, President Barack Obama weighed in on the matter, saying through a spokesman that he believed women should be admitted.

"This is a joyous occasion as we enthusiastically welcome Secretary Condoleezza Rice and Darla Moore as members of Augusta National Golf Club," club President Billy Payne said in a statement.

Payne, who has refused in the past to speak publicly about membership matters, did not directly address the gender bar issue in his statement, saying only that it was a "significant and positive time" for the club and that Rice and Moore were subjected to the same review as other candidates.

"Consideration with regard to any candidate is deliberate, held in strict confidence and always takes place over an extended period of time," Payne said. "The process for Condoleezza and Darla was no different."

Obama had increased the pressure on Augusta National to drop its restrictive policy when he said in April that women should be allowed to join the all-male club.

"He welcomes this development, thinks it was too long in coming but obviously believes it's the right thing to do," White House spokesman Jay Carney told a news briefing on Monday.

Rice, who recently was appointed to the U.S. Golf Association's nominating committee, said in a statement: "I have visited Augusta National on several occasions and look forward to playing golf, renewing friendships and forming new ones through this very special opportunity."

Rice, 57, was national security adviser under former President George W. Bush before becoming the first black female secretary of state in his second term. In 2010, she became a faculty member of the Stanford Graduate School of Business and a director of its global center for business and the economy.

Moore, 58, received an MBA from George Washington University and by the early 1990s had become the highest-paid woman in banking. The first woman to be profiled on the cover of Fortune Magazine, she is a partner of the private investment firm Rainwater, Inc., which was founded by her husband, Richard Rainwater.

"I am fortunate to have many friends who are members at Augusta National, so to be asked to join them as a member represents a very happy and important occasion in my life," Moore said in a statement.

Tim Finchem, commissioner of the U.S. PGA Tour, also applauded Monday's announcement by Augusta National.

"At a time when women represent one of the fastest growing segments in both playing and following the game of golf, this sends a positive and inclusive message for our sport," he said in a statement.


Augusta National's membership policy has been an issue for years, most notably a decade ago when Martha Burk of the National Council of Women's Organizations led a series of protests that prompted a heated war of words with Augusta's then-Chairman William "Hootie" Johnson.

"There may well come a day when women will be invited to join our membership, but that timetable will be ours, and not at the point of a bayonet," Johnson declared at the time.

The widespread calls for female members took on added significance after Ginni Rometty became chief executive officer of IBM Corp in January.

IBM, the world's largest technology services company, is a long-standing sponsor of the Masters, the first of the four "major" golf tournaments of the year, and its past four CEOs were granted membership to Augusta National. Rometty, however, was not included in Monday's announcement of new members.

When pressed during this year's Masters about the possibility of allowing Rometty to join Augusta National, Payne refused to say whether the issue had even been discussed.

"One, we don't talk about our private deliberations," he said. "Number two, we especially don't talk about it when a named candidate is a part of the question."

Augusta's invitation-only membership has been steeped in secrecy since the club opened in 1932. Prior to Monday's announcement, women were allowed to play the course only if invited by a member but could not become members themselves.

The club does not reveal its full list of members, believed to be around 300, although it is known that some of the most powerful men from industry and finance, including Bill Gates and Warren Buffett, are members.

It was not until 1990 that Augusta National invited its first black member, businessman Ron Townsend, following accusations of racial discrimination at the whites-only Shoal Creek club in Alabama that was selected to host the PGA Championship, another of the four major tournaments.

IBM joined other sponsors in putting pressure on Shoal Creek by pulling its television advertisements.


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