If Real Madrid sack coach Manuel Pellegrini and replace him with Jose Mourinho, as is being hotly-tipped in the local media, it will be serious blow to the credibility of club president Florentino Perez and his long-term plan.
Perez returned to the Real presidency last June, three years after having walked out on the nine-times European champions, saying he had learned lessons from his previous six-year tenure.
He pledged to build a "spectacular sporting project" to put the club back at the forefront of European and world football, spending close to a quarter of a billion euros ($313 million) to sign Cristiano Ronaldo, Kaka and Karim Benzema among others.
Importantly, for a man who went through five coaches between 2003 and 2006 before quitting, he spoke of the need for calm and stability.
Pellegrini was lured from Villarreal to manage the new project, Real director general Jorge Valdano describing him as "the (Arsene) Wenger of Spain", and he was given a two-year contract.
"Big clubs are always required to win every Sunday and it's difficult to keep a project going if that's not happening," Chilean Pellegrini said at his presentation.
"But usually those that have a long-term project and know how to keep it going are those that get the best results."
The first hiccups came with the calamitous King's Cup exit to third-tier side Alcorcon in November, but Perez insisted his eye was fixed on future as the Madrid-based media called for the coach's head.
"Our dream is to build a spectacular team but it would not be a failure if we didn't win a title," Perez told Spanish television that month.
"We are at the start of a new project. We are giving it stability. We aren't going to get nervous because it hasn't all come together perfectly in the first year."
Defeat at arch rivals Barcelona in the "clasico" in December and again in April were tough shots to take but perhaps the most painful was Real's exit to Olympique Lyon in the Champions League last 16 in March.
It was the sixth successive year they had failed to make the quarter-finals, and was particularly galling for Real considering the final is at their own Bernabeu stadium.
They finished the season with the second highest points tally ever achieved in La Liga (96) having scored 102 goals -- the trouble was Barca had three points more.
Now Perez, Valdano and the board face their toughest decision after a second-successive trophyless season. Do they stand by Pellegrini, who has never won a major trophy in his time as a coach in Spain?
His Real side have entertained in flashes, but fallen short in the big games, though Pellegrini insists the groundwork has been laid.
The pressure for results is massive with a debt of almost 700 million euros at the end of the 2008/9 season, according to figures published earlier this week by University of Barcelona professor Jose Maria Gay.
There is a huge temptation to go for Inter Milan's Mourinho as coach for next season, with the Portuguese on the brink of an unprecedented treble for an Italian side if he can win the Champions League final on Saturday.
He is clearly one of the hottest properties around, has a proven record of success and is an expert "Barca-baiter".
His face has been plastered all over the Madrid-based sports press for days, and Mourinho has said he wants to coach Real at some point in his career.
The fans are not so sure. Surveys on websites have been around 50/50 or 60/40 against hiring him, with many wary of a coach with a defensive reputation.
It's time for Real to decide whether they are seriously building a long-term sporting project, or whether they will return to the instability of Perez's previous presidency when the short-term desperation for success ended in a three-year silverware drought before he left.
(Editing by Alison Wildey. To query or comment on this story email firstname.lastname@example.org)