50 over cricket is also under threat, why spend seven hours on a game when you can wrap it up in two hours.
The ICC continue to jump on that bandwagon with their latest announcement that the West Indies will stage a World Twenty20 Championship next spring instead of the one-day Champions Trophy.
Now the Champions Trophy has all the merit of the Belgian Darts Championship but a third World Twenty20 event in four years smacks of overkill.
Surely it can't be too long before the pace of modern life reaches such a speed that even Twenty20 cricket is deemed a tad cumbersome.
You can picture a meeting of some cricket and TV brains trust, likely to turn into one of those Orange trailers you get at the cinema, trying to conjure up a format that can neatly fit into a one-hour television slot with time for your customary 16 minutes of adverts.
Actually such a format already exists and will be on show at Kowloon Cricket Club on November 8 and 9.
That weekend sees the Hong Kong Cricket Sixes with eight teams of international Biffers playing a game every 45 minutes.
Teams of six play a five over match with each member of the fielding side bowling one over.
If five wickets fall, the last batsman carries on with the last dismissed batsman acting as runner.
Not only is it fun, it's socialist - a batsman must retire 'not out' on reaching a personal score of 31.
So why isn't this being shown on our television screens?
England are led by head blacksmith, Essex batsman Graham Napier. He hammered 152 including a world record 16 sixes in a Twenty20 game against Sussex in June. He is allergic to blocking - that is a medical fact!
He's joined by biffer de luxe, captain Dimitri Mascarenhas, Darren Maddy, Tim Bresnan, Jonathan Trott and Ed Joyce. They are all fond of the long handle.
South Africa have sloggers Tyron Henderson and Loots Bosman in their line-up which should mean a long day for one former Test star who now can't even get a gig for his county in one-day cricket.
The "All-Stars" team features a certain Matthew Hoggard — Hoggy don't look at your bowling analysis, it's going to be ugly. 1-0-???-0
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FINAL WORD: Pick your team of slogging all-stars! Shahid Afridi, Clayton Lambert, Chris Tavare?
*****COW CORNER RETURNS ON MONDAY****
- Kowloon Cricket Club