Paris Saint-Germain coach Laurent Blanc has infuriated many people after making what were interpreted to be patronising and sexist remarks towards a female journalist.
Blanc was quizzed by Swedish journo Johanna Franden from Aftonbladet over his tactics during a press conference and his response has angered and offended.
The France World Cup winner, who took over at the club in the summer, was asked about his decision to change his team's formation from 4-4-2 to 4-3-3 during the press conference.
The former Manchester United defender responded: "Women talking football tactics, it’s so beautiful.
"I think it's fantastic. You know what 4-3-3 means - don't you?"
Franden, who is a high-profile journalist in Sweden and also works for TV channel STV, responded by saying: "It is my job to know what it means."
Blanc responded: "I mean ... there is a lot of ways of playing. Ha, ha, just joking."
The response to Blanc's comments on social media was overwhelmingly one of anger and frustration, as Tobias Jonsson of Eurosport Sweden explained.
"If a coach for a Swedish team had said the same thing he would be in big, big trouble," he said.
"To question a journalist is one thing but to specifically question a female journalist is not okay in Sweden.
"It caused a storm on social media and people think Blanc was being sexist."
Just read Laurent Blanc's sexist remarks. I wish he stopped at, 'women talking football tactics, it’s so beautiful.' The rest ruined it.
— Goral Patel (@goralpatel) December 18, 2013
It is far from the first time that a coach has been caught out with a sexist remark of late, with Australia coach Holger Osieck having to apologise for saying that "women should shut up in public".
Sky Sports presenters Andy Gray and Richard Keys were famously sacked for sexist comments made about a lineswoman and about a fellow presenter.
The issue of sexism has also cropped up on numerous occasions in the media coverage of sport, including earlier this year as BBC presenter Colin Murray was accused of 'everyday sexism' for a comment about Jessica Ennis's bum.
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