Cristiano Ronaldo has underlined his reputation as the vainest man in football by coming up with his most egotistical stunt yet.
To celebrate the release of his second range of CR7 Underwear - designed in conjunction with Rankin, seen above the Real Madrid superstar decided to have images of himself in said pants projected onto SEVEN major cities across the world.
— Cristiano Ronaldo (@Cristiano) August 4, 2014
"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it," he said. "The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe. It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way."
Unique is one word for it. Now, join us for a tour of the globe with Cristiano Ronaldo's torso.
In his adoptive home, where he plays for Real Madrid, Ronaldo treats passers-by - and one particularly devoted fan, judging by the shot - to an image of his rock-hard abs.
In the French capital, Ronaldo is pictured in some striking orange briefs and projected against a 'gritty' urban scene. Look, there's graffiti and everything. The gent to the left appears to be calmly inviting us to refrain from bringing up Portugal's World Cup campaign....
And, as a reward for not throwing your computer or phone out of the window in despair at your sheer inadequacy when compared to the masculine titan that is C-Ron, here's a bonus shot from Paris:
On to the next one...
Ladies of a certain inclination, all your dreams have come true. Here's two Ronaldos straddling the Arco della Pace in Milano. It'd never work as a tactic though: who'd pass the ball with two Ronaldos up front?
Even Berlin, one of the hippest cities on the planet, isn't immune to Ronaldo's flashy charm. Here the Portugal star fuels rumours of a move to Hertha Berlin by showing off his junk.
The Big Ego in the Big Apple. In the shadow of the Empire State Building, Ronaldo is up in lights on a billboard to the bemusement of the American drivers who have absolutely no idea who he is.
'Waterloo, couldn't escape if I wanted to'. We know how you feel, ABBA. This massive projection at London's Waterloo station continues Ronaldo's global omnipotence. Everywhere we look, we see him. And those pants.
You wait ages for a picture of Cristiano Ronaldo projected onto the side of a building in Waterloo, then two come along at once.
And finally, one for the family back home as Ronaldo gets his bits all over Lisbon's Praca Do Comercio. What a magnificent structure.
- Cristiano Ronaldo
- Real Madrid