Part of the joy of collecting Panini World Cup stickers is the anticipation and sheer excitement of opening a packet.
What could be inside this one? Is there a flicker of a potential shiny in there? It can be unfathomably tense.
When Guilherme Amarelo received 10 packets of Panini stickers from his Dad, Daniel, he was understandably keen to see what he had got to add to his collection book.
"Dad, there's a bug in here!" he reportedly said to his Dad, as quoted by Primeiraedicao.com.
"I thought he had found something different between the cards, but it was an insect!" Daniel said.
"As I imagine, it's not a common thing. I took some photos of the packet and I contacted the customer care services of Panini, which manufactures the albums and figurines."
According to his Dad, Guilherme sadly no longer wishes to collect the stickers as a result of the traumatic experience of discovering the bug.
"It's certainly not something that will stay forever, but while the memory is fresh, it is not much to continue the game," he said.
Via a statement, Panini responded by saying: "The production is fully automated, with double checking of the envelopes, following high quality standards.
"There is no record of a similar case in the 25 years of the company's operations in Brazil, but Panini will investigate possible causes of the incident."
Daniel is to receive a full refund, but Rio Report believes that Panini could have gone a step further and given little Guilherme a nice surprise to follow his nasty one with a special gift.
After all, he will no longer be bugging his friends for swaps after his scary experience.
- Panini stickers