Liverpool owner John Henry is clearly not one to mix opinion with hyperbole. Having said that, actually he probably is.
The American used some frankly hilarious 'Americanisms' to attempt to further bolster the Luis Suarez brand, and he did not hold back in his praise.
During his speech to the Boston Chamber of Commerce, Henry boasted about the qualities at Liverpool, calling Suarez "the most exciting soccer player in the world".
He then went a step further, directly comparing the Uruguayan to Boston baseball legend David Ortiz.
Not taking a backward step, Henry proceeded to launch himself into stressing the value and prominence of the 'Liverpool brand' using the type of language that makes football fans curl up their toes with discomfort.
"What's amazing for an American who is in the middle of the world's most watched sports league, the English Premier League is the scale of it," Henry said.
"What Americans don't know is that when we play our rivals Manchester United the worldwide audience on television is just about a billion people.
"And that's for a regular season match, that's about nine times the size for the worldwide viewing audience for the superbowl.
"The relationship and rivalry between Liverpool Football Club and Manchester United is very similar to the relationship and rivalry between the Yankees and the Red Sox."
He added: "And just as the Red Sox always seem to play second fiddle to the Yankees, Liverpool has similarly been frustrated by United since the Premier League replaced the Football League 20 years ago.
"So how can a rivalry like this attract a billion viewers? Both Liverpool and United are huge in China, Malaysia, practically every country in the world except the US.
"It's no coincidence that The Beatles came out of that small town 50 years ago, and that the soccer club there is one of the most successful and biggest sports teams in history despite local economic climate.
"There is a culture of toughness, intelligence, creativity that reminds me of New England. So I am sure I have answered your questions on 'why Liverpool?'"
One thing is for sure, Henry has come round to the idea of Luis Suarez, and he certainly knows how to sell the 'Liverpool brand'. That makes him a pretty decent owner, then.
- Sports & Recreation
- Luis Suarez
- Liverpool Football Club
- Manchester United