Millionaire pop star Louis Tomlinson is used to having thousands of fans screaming at him as he performs for One Direction.
But now he'll have thousands of fans screaming at him in a very different way: instead of young girls declaring their undying love, he'll have middle-aged men grumbling at why he hasn't splashed out more money on players.
That's right: the boy band superstar is set to become part-owner of Doncaster Rovers Football Club.
Doncaster, who play in League One, can charitably be described as one of the less glamorous sides in the Football League - not exactly the outfit you'd expect a global music icon to show an interest.
But Tomlinson grew up in Doncaster, and has been a dyed-in-the-wool fan of the local team since he was a young boy.
(Of course, that's still not really very long: he's only 22.)
Fame and riches haven't dimmed his enthusiasm, and he even used his notoriety to get himself a game for the club's reserve team last year. And he even changed his Twitter profile picture to him wearing the famous red and white stripes:
This time, he's taken his involvement to a different level by joining a consortium that will take over the South Yorkshire club.
"An agreement between the parties has been reached but not yet signed off on," BBC Radio Sheffield reported - but we regret to say that the Beeb's report failed to make the obvious gag about the club hoping to move in one direction (i.e. upwards) under its new ownership.
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- Doncaster Rovers Football Club