A lower-league football club is offering season tickets for as little as £10 to try to fill the terraces.
Coatbridge side Albion Rovers hope the 'Pay What You Can' scheme will boost supporter numbers and help fund the refurbishment of Cliftonhill Stadium.
Last season the Scottish League Two team charged £140 for a season pass - now they are asking for a minimum of £10 to cover administration costs.
Incredibly, the price of the season ticket would only get you a meal deal at some Premier League grounds – with a burger, chips and a soft drink said to set you back £10 at Arsenal.
It follows the "overwhelming success" of a pilot in January when Rovers asked cash-strapped fans to pay only what they saw fit for a game against Montrose.
Our pay why you can season book goes on sale at 1pm on Thursday at Cliftonhill! pic.twitter.com/7PT5glBPxZ
— Albion Rovers F.C. (@albionrovers) May 5, 2014
Brentford and Mansfield have previously boosted attendances through a similar scheme.
Rovers chairman John Devlin said: "Obviously we're hoping people pay a bit more than £10 and they pay what they can afford, but we're grateful for any donations provided to us.
"It's a fantastic offer and the objective for us is to increase our home support as we set out to refurbish the infrastructure round about Cliftonhill.
"We are very keen to attract more people along to watch Albion Rovers and I'm also of the opinion that Scottish football is over-priced at this level and we are trying to redress that now.
"I would fully expect our normal season ticket-holders to pay there or thereabouts what they normally pay. Why wouldn't they? It's their club and they want to see it grow and prosper. Investing in it is one way to see the club move forward.
Season tickets going well people paying more than asked! Big thanks to everyone. — Albion Rovers F.C. (@albionrovers) May 8, 2014
"We're going to get a mixed bag but we think it's a risk absolutely worth taking."
Fantastic first day sales of "pay what you can" season tickets. Being snapped up by fans from near and far. Get yours while you can ! — John Devlin (@devlincross) May 8, 2014
Rovers hope to reopen a disused terrace at Cliftonhill and potentially double the number of match-goers if the initiative is successful.
Devlin said: "As a club we are keen to retain standing areas and there's a large terracing that has been closed for the best part of 10 years.
"We are keen to reopen that, double our capacity and allow us to play more games here."
A club spokesman said: "The Rovers board hope the initiative will be received in the true spirit it is intended and people will be fair and honest in their evaluation of what is affordable and realistic."
Unsurprisingly, the decision to offer a scheme like this has been met with some surprise but also delight.
Albion Rovers have had an absolute dream season commercially. The Scottish Cup run,the pay what you can game and now season tickets for £10. — Rico (@ThatBoiRico) May 9, 2014
Albion Rovers and Livingston lead the way in ticketing revolution – http://t.co/ydoAQxX7bM
— Scottish Fans (@ScottishFans) May 8, 2014
What are your thoughts? Is this a viable means for a club in the lower reaches of the league pyramid to ensure a consistent revenue stream or is it just a publicity gimmick? Can this bonkers idea help the club fund the refurbishment of Cliftonhill Stadium?
Let us know in the comments section below.
- Sports & Recreation
- Albion Rovers
- Scottish League Two