Newcastle gaffer, and well renowned tactical genius, Kevin Keegan has kick started reinvention week.
Michael Owen scored his third goal in as many club games at Tottenham yesterday - playing as a midfielder behind the front two.
"This is the position you have to play in this football club because that is where you are most use for us," Keegan explained to Owen with his usual level of in-depth analysis.
Of course this has been done before. Ray Kennedy won the Double with Arsenal before Bob Paisley converted him into a midfield player at Liverpool.
Of more recent vintage, Paul Scholes started as a striker before Fergie realised he could mistime more tackles in the engine room.
A similar scenario occurred with European football's man most likely to be mistaken for a lady if you were walking behind him down the High Street - Guti.
While David Platt made the England squad as a forward at Villa before dropping deeper and doing virtually nothing in open play - apart from scoring crucial goals - which made everyone think he was good... before he went to Arsenal.
Of course this won't do Owen's international chances much harm as it looks like Senor Hat/Hair has decided that he wants two holding midfielders and a support striker (Steven Gerrard) behind a lone forward (Wayne Rooney).
Owen can continue to keep Frank Lampard company on the England bench but now as a goalscoring midfielder.
- - -
ED decided not to bother gnawing through the leather straps on Sunday and instead had a quiet flick through the British Olympic Association's Beijing Guide.
Now Britain may not be good at opening airport terminals but we are rather good at sports that no-one can afford to do properly.
You may have to pay 29% National Insurance soon but at least you know some of that money will be used to ensure we continue our number one ranking in Sailing and Rowing.
Moreover, Heather Fell won World Cup gold in the modern pentathlon this weekend and of course we nailed nine victories in the Cycling World Championships in Manchester.
Now I know you're asking where this one is going but one of those wins came from Rebecca Romero - who won gold in the individual pursuit just two years after switching sports from rowing. Remember it's reinvention week!
ED is pretty confident that Romero's transition will be better that Dwain Chambers' attempt to make it into rugby league with struggling Super League club Castleford.
The former Olympic sprinter has twice tried and failed to break into American football (presumably because he can't catch which is quite important in RL) and this one looks the most misguided reinvention since Mark King abandoned his slap bass routes to form Level 42.
- - -
Talking of American Football, Denver Broncos star wide receiver Brandon Marshall has been sidelined for four months.
How you cry! Marshall managed to fall into a television set, cut an artery, a vein, a nerve, two tendons and three muscles in his right arm whilst wait for it... trying to avoid a McDonald's fast-food bag whilst play fighting with his older brother, Fred.
Of course freak injuries are nothing new - Milan Rapaic missed the start of Hajduk Split's season after sticking his boarding pass in his eye at the airport. Dave Beasant was kept out by a foot injury caused by a falling jar of salad cream and Darren Barnard did a knee ligament after slipping on an errant number one left by his dog on the kitchen floor.
Any good freak injuries - leave them at the bottom of the page.
- - -
QUOTE OF THE DAY: "It doesn't get better than this," MK Dons chairman Pete Winkelman puts the Johnstone's Paint Trophy, nee LDV Vans Trophy, nee Auto Windscreens Shield, nee Leyland DAF Cup, nee Sherpa Van Trophy, nee Freight Rover Trophy on the same level as the Champions League.
TALKING POINT: Is there a chairman more annoying than Pete Winkelman. ED finds it hard to believe but feel free to throw in your two cents.
COMING UP: It's a massive week of football, actually it's bigger than that it's huge, it's the size of Rik Waller. Champions League quarter-finals, FA Cup semi-finals, a full weekend of Premier League and let's not forget Saturday's massive relegation battle between Caersws and Llangefni Town in the Principality Building Society Welsh Premier League. We have all the build-up.
- - -