Thousands of Manchester United fans visiting the Premier League club’s official online store to purchase the brand new shirt were given a pleasant surprise after seeing the jersey on sale for just £22.
The reason being that Kitbag.com, who operate the Red Devils' store, launched a sale on Thursday in order to offload some old stock.
However, little did they know that they accidentally included the brand new 2014/15 Premier League home shirt in the sale, and were flogging it at less than half price.
The Nike garment, which includes a rather large Chevrolet logo emblazoned across the middle, was on sale for a number of hours – giving the happy shoppers, who were looking to grab themselves a bargain, the chance to place an order on the heavily discounted shirt – before the error was spotted and taken off the site.
Football shirt prices are at an all-time high – just look at England’s official World Cup 2014 ‘match’ jersey, which came in at a whopping £90 – so it is unsurprising to see fans jump at the chance to grab their team’s latest top for such a minimal fee.
It looked though that there were due be some very disappointed supporters after a Kitbag.com representative announced that the discounted price for the shirts may not be honoured.
“At this time, we are waiting for the club to respond as to whether we can honour the orders already placed. Orders can be cancelled at our discretion, but due to the high volume, confirmation from the club is necessary.”
However, later on in the day, it emerged that United would, in fact, honour the price, as reported in the Daily Mirror, with the following quotes.
"United Direct, the Club’s Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended. United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the Club.”
The decision to honour the deal was met with a mixed reaction, as can be seen from the below tweets.
Some fans were obviously delighted while others were understandably frustrated.
Can't believe I spent 50 quid on a United shirt yesterday after hearing about this half price error this morning.
— Joe T (@Jermtuck) July 24, 2014
Bagged myself a new united shirt for £22 this morning thanks to an "admin pricing error". Sweet! — Elliott Reynolds (@elliottreynolds) July 24, 2014
What do you make of it all? Have your say in the comments section below.
- Sports & Recreation
- Manchester United