Early Doors

Wolves’ brilliant response to grumbling fan after shirt cock-up

Early Doors

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(@Richard_J_Gough)

Wolverhampton Wanderers fan Richard Gough was all excited when he ordered himself a current kit of his beloved club online from the club shop.

Not only would he be able to don the shirt to show the world how much he loves his club, but he also managed to nab a shirt in the sale - for just £12.

The replica kit turned out not to be quite the bargain it seemed at first glance, however, since the shirt arrived with the iconic Wolves badge sewn on upside down!

Accidents happen, of course, and in years gone by Richard would no doubt simply have returned the faulty shirt for refund or replacement.

But insisting upon your consumer rights is so 90s - these days, the only logical course of action is to share your outrage on Twitter, which Richard duly did.

Wolves, like any decent club in the 2010s, realised that their manufacturers' blunder was actually a brilliant PR opportunity, the likes of which had not been seen since Steve Gibson's magnificent response to the chancer who applied for the Middlesbrough job on the back of his experience playing Football Manager and coaching an under-11s side.

The Midlands club replied with a hilarious letter which they had printed upside down on headed notepaper. Needless to say, they shared the joke with the world:

To save you turning your monitor upside down, here's the important bit of the missive turned the right way up:

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So now, everyone's a winner. Wolves turn one disgruntled customer into endless good will from fans and neutrals alike after spreading thousands of smiles across the world.

And Richard has ended up with two Wolves shirts, both of which he'll get signed by all the players, along with a ticket to a match.

That, without doubt, will end up being the best 12 quid he's ever spent.

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