"Nobody knows this yet and it's the first time it's being told. And to be honest with you the deal isn't 100 percent done yet, but I'm so confident it's going to happen, I'll give it to you guys ... The Ultimate Fighter Brazil' will air on Fuel TV," White told ESPN1100/98.9 FM in Las Vegas. "All this unique content that we're doing in these other parts of the world, Fuel TV is going to take."
White explained why the promotion needed a channel that could take more of its programming.
"The UFC has so much content. Even Spike, if you look at what a huge percentage of their programming that we used to be, we still needed more," White said. "We need more, more, more. We have all these things we're working on."
The UFC president realizes that Fuel TV isn't available everywhere (36 millions homes vs. 100+ with Spike and FX) so fans will have to make a decision.
"If you're a UFC fan, you really love your UFC, it's impossible not to have Fuel," White said. "What happens is, UFC fans have to make hard decisions, and they want it in HD and cable doesn't have it in HD you're gonna have to switch to DirecTV, or Comcast is going to have to carry it."
White lobbed a shot the way of cable networks that don't carry Fuel TV.
"If you don't have it [UFC fans will] go to where it is," White said. "Really the only option for people who don't have it on Comcast or Time Warner, they can switch and go to DirecTV tomorrow and have it."
- Sports & Recreation/Martial Arts
- Sports & Recreation
- Dana White
- Vitor Belfort
- Wanderlei Silva