The UFC wasted no time in promoting the next season of "The Ultimate Fighter." Minutes after Cat Zingano defeated Miesha Tate to win a shot at the UFC women's bantamweight belt and a coaching spot on the next season of TUF, advertisements publicizing their season appeared. First, it was a commercial during Saturday's "The Ultimate Fighter" season 17 finale, then the above on-screen ad.
This season, which will premiere in September, has high stakes attached to it. It will be the first time women are involved in the show as both coaches and fighters. The season will bring together both female and male bantamweights as they train and compete for a spot in the UFC.
Beyond the historic implications, the upcoming season will also be important in the UFC's relationship with Fox. The show, which previously aired on FX, will move to Fox's new all sports channel, Fox Sports 1, and will air on Wednesday nights. Both the UFC and Fox will want TUF to score big.