Twitter planted its flag in the world of live sports streaming with a $10-million deal with the NFL earlier this year, providing a digital platform for select Thursday Night Football games.
But it wasn’t until Wimbledon this summer that fans saw what that streaming experience will look like: a video window planted above, or to the side, of tweets discussing the event in real-time.
It was a beta test, but it showed promise. So much promise that MLB Advanced Media is bringing baseball and NHL games to the platform, as was announced on Monday.
“It gives us a chance to take advantage of theRead More »from Why NHL did revolutionary streaming deal with Twitter