There are plenty of reasons why there were lackluster ratings for Sportsnet’s second season of its billion-dollar deal with the NHL. Chiefly, it’s because it's a Canadian network covering Canadian teams that all finished outside the playoffs; and in the case of the Toronto Maple Leafs, the primary team it covers was intentionally attempting to lose as much as possible.
But this is a $5.2-billion, 12-year NHL deal. Which means anything that doesn’t meet lofty expectations was going to necessitate changes. And the changes have arrived.
We already learned that George Stroumboulopoulos would beRead More »from Sportsnet makes big changes to NHL coverage lineup for 2016-17