Often some of the funniest, most interesting and quirky moments at huge sports events go almost unnoticed, rarely featured in reports or blog posts.
So here are five ridiculous things you may not have already seen or heard about from the last few days in Brazil with the World Cup now in full swing.
Did you see anything particularly noteworthy that passed off without mention? Feel free to bring it to our attention in the comments section below...
1) YES, YOU REALLY CAN BUY AIR - Purchase Brazil 2014 World Cup air in a tin
As we all know, a good salesman can make people part with their cash for just about anything, but this really is taking things too far.
You can buy canned air for £2.65 a tin and choose from air captured from all of the World Cup host cities, including Rio and Sao Paulo. What could be better, no one is asking.
Alessandro Catenaci is the genius behind the whole thing and he's making £40,000 in sales while also confirming several orders with big retailers.
The big promise? To 'relieve stress and cure nostalgia with good memories' while offering 'the chance to own the aura of Brazil'. Unbelievable.
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2) ALL'S STILL GOLDEN IN THE BRAZIL CAMP - Neymar's new World Cup boots are pretty crazy, but cool
We all know that Neymar is without doubt the golden boy of Brazilian football right now, and he will be proving it by wearing these outrageous new boots. That is, if the hosts reach the knockout stages.
Brazil's star player will sport the kick-me-go-on boots from the last 16 stage onwards and they will no doubt get him a serious amount of attention.
But while it may be good for his marketing men and global brand, changing boots midway through the World Cup does not sound like the best decision in the world to us. Oh well, does it really matter?
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3) WHAT IN THE WORLD IS THIS? Incredible pizzas recreate iconic World Cup moments
Fans often try to recreate iconic World Cup moments but not by making amazing pizzas to resemble them!
Italian restaurant chain Pizza Express has come up with four World Cup themed pizzas, created by food artists Pam Staite and Serena Reeve, to celebrate the international football.
What are they made of? Why, traditional ingredients including pepperoni and garlic, of course. And the ball for Diego Maradona to punch over Peter Shilton? Buffalo mozzarella. Wonderful.
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4) LET'S RECREATE THAT WONDER GOAL - Stupendous Lego video brings Cahill's stunner back to life
French newspaper L’Equipe found a wonderful way of paying tribute to the Australia forward's brilliance with this perfectly-judged short clip of the goal.
Frankly, if something can't be recreated with Lego then it probably doesn't deserve to be recreated at all. This really is the ideal way to recall Cahill's goal of the tournament contender.
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5) I'M THE SPAIN COACH, GET ME OUT OF HERE! - Only, that's the wrong coach, Vicente
There was just one thing on Vicente Del Bosque's mind after his side's humiliating World Cup exit at the hands of Chile on Wednesday, and that was to get out of town as soon as possible.
The only problem for the big Spain coach was that he attempted to hitch the wrong ride, in quite brilliantly awkward fashion.
Yes, he did not make it as far as to board the Chile bus altogether, but he almost got there before being turned away by a small steward who helpfully reminded him of his nationality. Nice try, Vicente!
- Sports & Recreation