The last month has seen BBC and ITV battle for hearts and minds with their World Cup coverage.
And Sunday night saw the two big beasts of terrestrial TV go head to head, with both afforded the privilege of screening the final live.
These occasions are usually a chance for the Beeb to dole out a ratings beating - a quadrennial reminder that whatever the 'creatives' might think, most people would just as soon go without adverts, thanks.
If Andy Townsend utters a meaningless
platitude and nobody hears it, does he still get paid? #worldcupphilosophy
— Dan Silver (@dansilver_) July 13,
But how would this one play out? Here's how the internet saw the contest:
Unnecessary as ITV's beach schtick might seem, at least they looked like they were in Brazil - even if it wasn't clear on what business.
Just flicked to #ITVWorldCup. Whose stag do is it then?
— Natasha Henry (@NatashaSHenry) July 13, 2014
The BBC panel looked like they were sitting in an executive airport lounge ahead of an overseas court appearance.
Ferdinand, Shearer and Hansen look like three confidence tricksters anxiously waiting at the probate of an elderly spinster's will. — Clive Martin (@thugclive) July 13, 2014
Has Rio Ferdinand got a job as a
1950s' bus driver? What the heck is he wearing?
— Paul Fulford
(@PaulFulford) July 13,
I never thought I'd say this but ITV have gauged the mood better - it's the World Cup final in Rio, not a chamber music recital in Guildford — Ben Dirs (@bendirs1) July 13, 2014
— Eurosport.com EN (@EurosportCom_EN) July 13, 2014
First blood to ITV. Then Ian Wright opened his mouth.
Nice of Wrighty to repeat himself, just in case we missed his flagrant sexism the first time.
But ITV's momentum only increased once the commentary teams were announced.
If I was Danny Murphy I'd very
pointedly be warming up in front of the producer and looking at Lawro shaking my head.
Media Blog (@TheMediaTweets) July 13,
So much for predictions. I'm on ITV already. Lawro/Mowbray 'the aforementioned little fellow' did it for me — martin kelner (@martinkelner) July 13, 2014
My first piece of analysis so far is
that Clive Tyldesley has a better voice than Guy Mowbray. Switching to BBC
— Alex Shaw (@AlexShawESPN) July 13,
Mark lawrenson get in my nerves — osvaldo ardiles (@osvaldooardiles) July 13, 2014
Then a shock development as a third broadcaster muscled into the picture.
Everyone goes on about BBC v ITV. But
Sky Sports News went with Big Phil pic.twitter.com/BJaYJFk2nq
— James Dart
As a manager, Glenn Hoddle resorted to unconventional methods, and it appears he's no different as a pundit as he effortlessly stole the limelight back from the Sky Sports news studio.
The wind was playing havoc with Hoddle’s glorious mane on ITV’s coverage. I knew he reminded me of someone. pic.twitter.com/Ot2qW2YoK5
— Paddy Power (@paddypower) July 13, 2014
But the night could only end one way, as the BBC staged a fitting tribute to a legendary pundit.
- Arts & Entertainment
- Rio Ferdinand