As good as the airport kick-about? Brazil release latest advert

The Rio Report

The Brazilian football team have produced some great pre-World Cup advertisements in the past with their kick-about at an airport before the 1998 World Cup perhaps their most famous.

No expense has been spared by sponsors Nike in their effort for next year's competition which Brazil are hosting as they look to take full advantage of the viral age.

They've created a 90-second spot that mixes live-action, animation and special effects with the likes of Neymar, David Luiz and Thiago Silva all drafted in to take part.

The title of the advertisement is called 'Dare to be Brasilian' and continues Nike's aggressive promotion around the tournament despite the fact that it is rivals Adidas who are the official World Cup sponsor.

The German company recently announced that it had extended its sponsorship agreement with FIFA to 2030, building on a partnership that dates back to 1970.

The deal allows Adidas to supply match balls, kit for officials and volunteers and to advertise at World Cup venues.

However, Nike has a long-term deal with the Brazilian Football Confederation that has run since 1997. It also sponsors Neymar, the young Barcelona striker who will shoulder much of Brazil's expectations next year.

Nike is also already celebrating an early victory in the kit war, as the supplier to 10 of the tournament finalists. Adidas and smaller German rival Puma each have deals with eight teams.

Nike expects Brazil to be its third largest market in the world by 2017, behind only the United States and China.

In regards to their latest ad, Davide Grasso, chief marketing officer at Nike said: "Brazil's unique brand of phenomenal football is an inspiration to Nike and athletes around the world, and we are celebrating that unique style of play with this new campaign"

But what do you think of the Brazil World Cup ad? An instant classic? Or does it just make you want to re-watch Ronaldo, Roberto Carlos and Co…messing about with 'Mas que Nada' in the background? Leave your thoughts below…

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