Outrage at price of new England shirt

The Rio Report

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Did you check out the new England kits this morning?

Like what you see? Thinking about getting a shirt in time for the World Cup in Brazil?

Excellent. That’ll be £90, please...and that's just for the shirt too. The shorts cost £25 and socks £12 - meaning if you want to buy a full adult kit like the one used by the players it will set you back £127.

No, that isn’t a typo. The new England shirt will set you back NINETY ENGLISH POUNDS and the full kit is ONE HUNDRED AND TWENTY SEVEN POUNDS.


That being said, if you’re one of the people who feels that is an extortionate fee for a football shirt (i.e. everyone), don’t panic – that’s just for the ‘match official’ version.

There’s also a ‘stadium replica’ version for ‘just’ £60.

And yes, the changes are about as minimal as you’d expect.

Nike, who have designed both the all-white home kit and traditional red away kit, say the match official shirt features a tailored fit and new ‘sweat-wicking fabric’ designed to keep the wearer cool.

As touched upon by former England international Stan Collymore on Twitter, the idea is inspired by similar transparent money-spinner across the Atlantic - NBA jerseys.

The prices, regardless of which one you would opt for, are a far cry from the not-that-long-ago days in the mid-2000s when England replicas were available for £30 in most known sports retailers virtually from the day they went on sale. And all this to represent a nation who very few people even expect to reach the semi-finals.

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The reaction on Twitter was predictable with Joey Barton joining Collymore in questioning the hefty price tag.

And the general public were similarly angry.

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