Paddy Power provoke fury with stunt, but have the last laugh

The Rio Report

Notorious bookmakers Paddy Power came under a barrage of criticism for their latest marketing stunt - but had the last laugh.

The Irish bookies apparently laid waste to tranches of the Amazon rainforest to spell out a good luck message to England ahead of the World Cup finals.

The destruction of the Amazon rainforest is a subject which has engaged millions around the world with the natural habit of a multitude of species of plant and animal at threat.

And Paddy Power's decision to make light of the controversial topic inevitably saw them attract criticism.

However, the bookies later revealed that the picture was in fact an elaborately-generated computer fake.

View photo

The picture above demonstrates Paddy Power were trying to draw attention to an important cause - but not before getting everyone rather hot and bothered.

Of course, this is not the first time that Paddy Power have attracted controversy.

In March they had to drop an advert after opening a market on the outcome of the Oscar Pistorius trial, with the Paralympic hero accused of murdering his girlfriend, Reeva Steenkamp.

A petition was launched and groups opposed to domestic violence condemned the publicity stunt.

View comments (247)