Liverpool admitted on Thursday that they would look to sell the naming rights to a new stadium if they ever moved away from Anfield.
"We're exploring naming rights as a proposition to look at the economic model for a new stadium so that in theory would be the next big deal in that type of sponsorship area," said managing director Ian Ayre in unnecessarily long-winded fashion.
However, it can be a dangerous game and you can be left with an awfully silly sounding stadium name as our Top 20 list below shows.
Have a look at the list and then at the bottom, we also provide five names that we think would be just perfect for a new Liverpool ground.
1. Pizza Hut Park - Texas, USA
Nicknamed "The Oven" by fans of the resident FC Dallas MLS team. If the players turn up 30 minutes late, you get your ticket for free.
2. Easy Credit Stadion - Nuremberg, Germany
The home of 1. FC Nuremberg would be a perfect name for a new Manchester United stadium if they ever leave Old Trafford and the Glazers needs to refinance some more loans.
3. Jobing.com Arena - Arizona, USA
Home of the Phoenix Coyotes ice hockey team. Given the price of sports tickets these days though, we doubt there is too many unemployed people going to the games.
4. Whataburger Field - Texas, USA
Whataterrible name for the home of the Corpus Christi Hooks minor league baseball team.
5. SportsDirect.Com @ St James' Park Stadium - Newcastle, England
Two words explain the reason for this abomination: One is "Mike" the other is "Ashley."
6. Wankdorf Stadium - Berne, Switzerland
Wankdorf Stadium? Home of the Young Boys of Berne? Must. Avoid. Obvious. Jokes.
7. Mitsubishi Forklift Stadion - Almere, Netherlands
Well if the fans of Almere City aren't able to lift the roof?
8. Arnold Schwarzenegger Stadium - Graz, Austria
Local team Strum Graz named their stadium after their city's most famous son, only to then revoke it in 2005 when Arnie refused to stop an execution as governor of California.
9. Hunky Dorys Park - Drogheda, Ireland
Drogheda United won the League of Ireland for the first time in 2007 when their ground was simply called "United Park." Since then they have gone in and out of examinership and are currently bottom of the league. Not everything so 'Hunky Dory' (an Irish crisp brand) on the pitch then.
10. Cashpoint Arena - Altach, Austria
The home of Cashpoint SC Rheindorf Altach. To use text speak: They're not that good ATM.
11. Bargain Booze Stadium - Northwich, England
Witton Albion changed the name of their Wincham Park ground for a couple of seasons to this doozy...or should that be boozy?
12. KitKat Crescent - York, England
York City 'had a break' from their usual "Bootham Crescent" name for a five-year period from 2005-2010.
13. Dick's Sporting Goods Park - Colorado, USA
The home of the MLS side the Colorado Rapids. Arsenal fans beware though, they are owned by Stan Kroenke, one of the Gunners' main shareholders. That rather arguable deal with Emirates won't last forever you know!
14. Quicken Loans Arena - Cleveland, USA
The home of the Cleveland Cavaliers is nicknamed "The Q" by fans. However, there hasn't been too many "Qs" around the ticket office since LeBron James left.
15. Petco Park - San Diego, USA
Home of the San Diego Padres baseball team, strange that Petco decided to sponsor one of the few American teams not named after an animal.
16. Middelfart Stadium - Middlefart, Denmark
The 'atmosphere' at this ground is always said to very intimidating.
17. Hotto Motto Field - Kobe, Japan
We won't dwell on this baseball stadium's name for too long. After all, it was called the "Yahoo! Baseball Stadium" between 2003-2004."
18. Gaylord Entertainment Center - Nashville, USA
Now renamed the more acceptable Bridgestone Arena; but from 1999-2007 those big, nasty, butch hockey players from the Nashville Predators ensured it was never easy to come away from the Gaylord Entertainment Center with a result.
19. The Dripping Pan - Lewes, England
We can't decide whether this is the greatest or worst name for a football ground going. The East Sussex ground has been named 'The Dripping Pan' since it opened way back in 1885.
20. Kuntz Stadium - Indianapolis, USA
And five that Liverpool might consider for their new ground.
1. Prozac Park
Sometimes Liverpool fans need to 'calm down, calm down,' and a link-up with the antidepressant company could help, especially whenever their fans have to think about how long it has been since they last won the league.
2. The Labour Party Stadium
The perfect sponsor for a city well known as a socialist stronghold: both are called the Reds, both are fading organisations whose attempts to recapture their glory days seem increasingly futile, and neither have won anything since 2005.
3. Madison Octopus's Garden
Sunderland nicked Benfica's stadium name when they called their new digs 'the Stadium of Light', so why can't Liverpool do something similar, only this time give New York's famous arena a Beatles-esque, Liverpudlian twist? It can have eight sides as opposed to four, and a statue of Paul the Octopus would look great alongside the Shankly piece they'll no doubt bring over from Anfield. What does Paul the Octopus have to do with Liverpool? Well about as much as Michael Jackson does with Fulham.
4. Match.com Arena
Liverpool fans are used to signing "You'll Never Walk Alone" but that song must seem quite hallow to the poor boy or girl who doesn't get to share those memorable days on the Kop with a loved one. A link-up with Match could help them find that special someone.
5. Cilla Black and Decker Stadium
Liverpool are not going to be able to build that new stadium without some top tools, so a link-up with Black and Decker could save them a fortune and - 'Surprise, Surprise' - putting Cilla's name on the ground also gives it a uniquely Mersey feel!