Lord Coe wants his 'mate' to light the Olympic flame and mark the start of competition when the Olympic Games begin in 2012.
It's not merely a case of nepotism from the Chairman of the London Organising Committee, however - the friend in question is none other than double Olympic decathlon champion Daley Thompson.
But is the star of the 1980 and 1984 Games the right man to light the flame?
Are there more deserving candidates than the 52-year-old? Should it necessarily even be an Olympic champion - or someone who represents the best of Britain?
We take a look at some of the serious candidates (and some of the not-so-serious ones) for an honour previously awarded to the likes of Muhammad Ali and Cathy Freeman.
BUT WHO WOULD YOU PICK?
Let us know who you'd ask to light the Olympic flame, either from this list, or a suggestion of your own, by leaving a comment below!
Thompson would be an excellent choice. A Londoner born to a Scottish mother and a Nigerian father, who was superb at two separate Olympics in a discipline, the decathlon, which requires all-round skill. He could even whistle his way through the ceremony as he famously did to the national anthem when he won gold in 1984. Who is a better embodiment of Britain?
Sir Steve Redgrave
If we're rewarding longevity, it has to be Sir Steve. Five Olympics, five gold medals, the last at the age of 38 in a sport where youthful power often dominates, is a haul which would make him an icon in any country in the world. Little surprise, then, that he's been installed as the bookmaker's favourite for the honour.
Why not have our own Cathy Freeman moment? Jessica's already high profile would go through the stratosphere if she adds the Olympic title to her world crown, and her youth and talent could make her the embodiment of the Games. Unfortunately, it looks like UK Athletics' head coach Charles van Commenee has put paid to the idea by banning Britain's track and field athletes from their own opening ceremony...
He was there in Singapore when London won the right to host, and he's transformed in recent years from footballer into famous footballer into something of a statesman. Involved in the World Cup bid, attended the royal wedding, known the world over - if Britain opts to hand the job to their most famed sporting icon, then it shall be Beckham. He might just be playing football later in the tournament too if he has his way...
What says Britain more than royalty? His wedding earlier this year proved that William is a man who commands attention and respect the world over, and his role as FA President reflects his genuine passion for sport. You could also argue the case for his grandmother, as she reaches the landmark of 60 years as Queen.
Scottish or British? Murray lighting the flame would be one in the eye for detractors accusing the event of being too London-biased. The Rundown is only half-joking when it offers Murray as a possibility. Murray is likely to compete in London, and lighting the flame is a responsibility that has been passed to participants in the past. If he lands a Grand Slam beforehand - stranger things have happened.
Bear with us. She's probably as (in)famous as any Briton in the world, she is in need of a job, and she has a proven track record of creating firestorms around her. And on the off chance that someone would be talking about something other than the Olympics come July next year - well, she'll fix that.