After extensive external consultation and internal discussion, SportsPro has settled for the fifth time on its annual list of the world’s 50 most marketable athletes in association with Eurosport.
There are plenty of new faces and, as ever, a vast array of talking points.
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
There is a fresh yet familiar look this time around. A remarkable 27 of the athletes listed areRead More »from The world’s 50 most marketable sport stars 2014