Arsenal marketing staff have been left red faced after tens of thousands of packs were sent out to young fans carrying pictures of Robin van Persie and Alex Song.
Some 20,000 packs were sent to members of the 'Junior Gunners', a fan club for young supporters of the North London club.
Unfortunately, the two players picked to star prominently on the cover were Robin van Persie and Alex Song, both of whom were sold over the summer - sales which enraged Gunners fans across the world.
The club has explained that the packs had already been printed before the players' transfers were agreed, but considering that Van Persie's move had been widely reported for months it still seems like a moment of unbelievable idiocy by Arsenal staff.
Arsenal claim to have had very few complaints, but fan Elliott Gerner was left fuming at what his £20-a-year fan club membership for son Noah had bought.
"It is an absolute disgrace," he told the Daily Star.
"They are the two most prominent players and neither of them play for us any more.
"This is a season where they have put up the price of season tickets and sold our best players, but they can't afford to reprint this.
"My son was supposed to be excited about his and instead he's asking why Van Persie is on the front."
World of Sport's own investigations discovered that it must be some time since the Junior Gunners website was given an overhaul: both Van Persie and Song are still on their website... as are long-gone Samir Nasri and Cesc Fabregas!
- Sports & Recreation
- Alex Song
- Robin van Persie