World of Sport

British Volleyball stars sign a bum deal

World of Sport

View gallery

Britain's female beach volleyball champions have turned their bottoms into their bottom line by signing a unique advertising deal that encourages spectators to photograph their behinds.

Zara Dampney, 24, and Shauna Mullin, 26, have rented out their rears and become the first sportspeople to advertise a Quick Response code.

View gallery


It is a matrix barcode that when photographed on a smartphone takes a user
straight to a specific website — which will be printed on the back of
their bikini bottoms to ensure it catches the eye of spectators. 

Betfair is trailing the unique marketing technique in this week's test London 2012 beach volleyball tournament at Horse Guards Parade in London.

Dampney and Shauna Mullin are currently ranked 26th in the world.

Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so that everyone sees them!
Sorry, we can’t load comments right now. Try again.

    Win cash in one day fantasy football contests. Join now!

    Learn how to play

    Contest Entries Entry Fee Prizes Starts (EDT)
    Premier League £1,500 Saturday 18/335 £5 £1500 Saturday 10:00 AM Enter
    Premier League £600 Saturday 0/26 £25 £600 Saturday 10:00 AM Enter
    Premier League £300 Saturday 31/340 £1 £300 Saturday 10:00 AM Enter