Britain's female beach volleyball champions have turned their bottoms into their bottom line by signing a unique advertising deal that encourages spectators to photograph their behinds.
Zara Dampney, 24, and Shauna Mullin, 26, have rented out their rears and become the first sportspeople to advertise a Quick Response code.
It is a matrix barcode that when photographed on a smartphone takes a user
straight to a specific website — which will be printed on the back of
their bikini bottoms to ensure it catches the eye of spectators.
Betfair is trailing the unique marketing technique in this week's test London 2012 beach volleyball tournament at Horse Guards Parade in London.
Dampney and Shauna Mullin are currently ranked 26th in the world.