World of Sport

Chelsea launch new third kit with factually incorrect slogan

World of Sport

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Chelsea have released their new third kit for the forthcoming season and it is…well black.

Nothing much to add here although the token nonsensical marketing speak from adidas tell us that: "The new kit is designed to represent 'the future of football' with sleek matte black-on-black prints lining a mesh panel which allows for optimal ventilation.

"The futuristic design is further complimented by the metallic silver three stripes which run down the sleeves and the black and silver finish to the club badge."

Which we think means that yes it is actually black despite the rather odd slogan: "It's not black. It's blue."

We also still get a bit of the drip, drip, drip effect from their 'Man or Smurf?' home kit launch last April which we also showed you here on World of Sport.

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