If you thought that Morecambe FC was not a name to conjure up images of the high life, think again: the League Two side's pies are now being sold by the swankiest shop in the world.
Harrods have started selling Morecambe's famous pies at their food counter in Knightsbridge, where well-heeled locals have been going mad for the steak and ale and chicken, ham and leek snacks.
The pies are made at the club's ground, the Globe Arena, by pie maker Graham Aimson, and are being supplied to Harrods via a local butcher.
"It is brilliant. To be supplying to the best shops in the country makes it all worthwhile," Graham said. "It's great we are getting recognition - footie fans obviously have the best taste!"
Graham's pies - which have been voted the best in football two years running - have proved so popular that the initial order of 100 was quickly snapped up and a further 100 ordered in.
But while pie lovers in the swanky London postcode can now get a taste of Morecambe, it's still the clubs fans who have the best of it: in addition to the two flavours being sold at Harrods, fans at the ground can also buy pork, apple and cider pies as well as two sweeter options, a butter pie and a Bramley apple pie.
And as if that weren't enough to persuade you to move to Morecambe, consider this: at the Lancashire club the pies cost £2.50 each, while Harrods are charging £9.95 for them!