The Newcastle United club shop has launched a new T-shirt to help fans recreate the look of the team's 'biggest' fan.
Keith 'Beefy' Roberts is often seen at matches with his shirt off, no matter what the weather, showing off his ample gut which has 'N.U.F.C' tattooed across it.
Now the club has created a T-shirt which tries to replicate the look of the 23-stone super fan.
If you fancy 'getting the Beefy look', you can for just £14 with the t-shirt available in both black and white.
But if not, here's our pic of some of the other brainless tat and novelty keepsakes you might fancy picking up on a visit to the nation's club shops:
A 'my first kit bodysuit' - Currently on sale at Newcastle for £6
Manchester United dog bowl - Currently reduced from £6.99 to £6.29
A Liverpool bath-time duck - £5
A Chelsea tape measure - £6.99
Tottenham Hotspur miniature pink boxing gloves to hang on your rear-view mirror - Reduced from £5 to £3
Arsenal's trophy cabinets - £1, or best offer due (Rather dusty after being unused for many years. Manchester City versions also available, though they are considerably more expensive due to antique status)***
*** We are of course joking with this last one!