Liverpool Message Board
...on their new shirt sponser -- unicef.
After 100 years of resisting market forces not only will Barca emblazon their famous shirts for the first time with a name other than there own, but also contribute just over £1m to its (unicef) humanitarian projects each year...
whether it's a 'marketing ploy' or not - it should be commended - After all they could have easily surpassed the world record for a shirt sponsor if they chose too.
That's fantastic news. It's nice to see someone going against the increasingly materialistic nature of the beautiful game...particularly when it's a team that many consider to be the finest (and least market-obsessed) in the world.
Now all they need to do is get rid of child-slavemongers Nike as a shirt maker and that'll be the dogs, but at least this lovely gesture has been made for now.