Liverpool Message Board
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I was wondering if anyone would try to post a negative post based upon this news, especially based upon the spin Adidas put on their own announcement.
But I actually think its Adidas that should be a little concerned here, because unless they have some deals with other clubs already lined up, it looks like the only club with a chance of being in the top 4 who will be wearing Adidas made kit will be Chelsea. If, and this is not an unrealistic hypothetical, Chelsea do not make the top 4 this term, that means no English team playing in the CL next season will wear Adidas kit. Surely they should be looking at their own marketing team rather than making excuses on why existing deals are not being extended.
But, rather than focus on the negatives for Adidas I'd rather focus on the positives for LFC. It’s a new deal with 150M in the bank. I don't know how big that is relative to other deals at other clubs, but it’s a big chuck of change. But that is just the tip of the iceberg as a new kit a new manufacturer, and a manufacturer with access and experience in markets that have not yet been fully tapped by the traditional football kit makers, means a huge opportunity for additional merchandise revenue.
We all want success on the pitch, but we also understand that a strong club from a financial standpoint is required to create and sustain that on the pitch success. So this news imo is very, very good news indeed for LFC.