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  • dsteer_lfc_68 dsteer_lfc_68 Jan 28, 2013 19:15 Flag

    Armchair Has Seen the Light!! YESS!!

    Jason, I don't want to rain on yours or Sofa's parade, and trust me as an advocate of improving/expanding Anfield I do think the thinking is in the right direction (rather than being in fantasy land) but do think a word of caution is in order.

    Obviously building a new stadium is very expensive, it has no revenue till the day it opens, and even then only brings in marginally more revenue that the capacity of the old stadium, so a refurbishment is a much better option financially. However it’s still not cheap. I don't think hard numbers have been published, but 100 to 150M are numbers that have been mentioned.

    That is no small investment, and the idea that sponsorship alone will pay for it is a bit fanciful. Just to put that into perspective Arsenal received 100M over 15 years for both the naming rights and the shirt sponsorship from Emirates.

    Now before anyone says "well that pays for two thirds of the refurb" think about it for a moment. That's only 6.6M per year, it’s to have their name on the outside of a shiny new stadium, and it’s also to have their name on shirts, not only in display on players but on every punter worldwide who buys a shirt.

    What we could get one stand at a time would be far less than that. We're talking the cost of renting a very big billboard, to put things in reality. What I mean by this is not that it’s not a good idea, but it’s not a magic bullet. There is simply no free lunch out there.

    But I'd also repeat as I've said before size alone does not matter, so we should not be fixated on 60K or whatever. It’s the revenue per seat that is most important, and it seems to me that is where we lag behind the other big clubs, not in capacity. Just think what FSG did about revenues at Fenway with just a minor increase in capacity.

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    • I think its about turning the day into an EXPERIENCE as opposed to having a couple of pints in the Sandon before the game and then buggering off to the Sandon after the final whistle blows.....that's basically my match day experience. Its more about getting people spending inside the stadium, for lunch as well as drink. At the moment, the facilities at Anfield are cr@p. I've done the Heathcotes hospitality thing a couple of times and its not world-beating by any means, the punters need choice!

      As to sponsoring stands, anything that brings in money is fine by me, but the thought of sitting in the 'Chevrolet Stand' leaves me cold. I would rather it be 'The Paisley Stand sponsored by Chevrolet', thats a salute to the past as well as getting a few quid in.

      • 1 Reply to Loki
      • That's it, the nail on the head.

        Even Reading FC have a hotel bolted onto their stadium. It almost makes sense that away teams come and stay there and pay LFC for the privelage.

        Then there's the whole hospitality thing, parking (most of us know how expensive that can be in the UK), food, drink and basically all the things you naturally do on a match day but all being captured by the club.

        Whay not have stand naming rights? Especially if they have certain in built in bits of hospitality etc. which gives each stand its own unique experience. That is driven by the sponsor and they of course pay Liverpool for the privelage.

        I also thought it was a good idea from Armchair. Bravo!

        Then of course there's the whole thing outside the ground. That's where Liverpool City Council come in as there's the opportunity to completely revamp the whole area. So it makes sense on so many levels. My fear, as I get involved with planners etc. with work is that there's too many fingers stuck in the pie which leads to delays and of course more money. It's a very sad UK trait I'm afraid.