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£16m increase shows the power of Unai Emery’s Aston Villa vision
The purported market values of footballers which float around various websites online can often be immaterial, and often aren't a true reflection of what that particular player is worth to their club, yet in the case of Morgan Rogers one aspect cannot be ignored.
Even if you don't agree with the numbers - and, let's face it, Unai Emery, Monchi and the others who reside within the corridors of power at Bodymoor Heath would laugh any such offers out of the room, they're that paltry in comparison's to the market of 2024 - the steady trajectory of Rogers' valuation since he joined Aston Villa 11 months ago is certainly justified.
Football Transfers say that Rogers is, at this moment, valued in the market at as much as €24m. It's a figure not plucked out of thin air, but having been produced by their model which takes into account all sorts of criteria. Then you have Transfermarkt, which considers Rogers to be worth €22m right now. Clearly, clubs wouldn't even waste their time in matching his value with a firm bid.
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It's been a whirlwind international break for the playmaker, who has both committed his long-term future to Villa, a reward for his performance levels, especially since the beginning of this season, and has also received recognition from the senior England selectors. The new deal agreed ties Rogers down until 2030 and Villa are now firmly in a position of strength as regards to how the coming years look for him.
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The Halesowen lad has perhaps taken many Villa supporters by surprise by how well he has taken to Premier League football and indeed how important, it transpires, he is to Emery in Villa's starting XI. Not so for the likes of academy gurus Steve Hopcroft and Mark Harrison, who worked with him as a child at West Bromwich Albion.
Emery then saw with his own, highly trained, eyes when Villa edged past Middlesbrough in the FA Cup last winter. Rogers completed 90 minutes and was in excellent form, even in defeat. It was enough to prompt Villa to return for him before the month was out. He cost around £8m with various add-ons included which could take the cost up to as much as £15m with various checkpoints.
According to the models of Football Transfers, Transfermarkt and others, Villa could make a profit on Rogers having had him for just 10 months. While we know there is no chance of that happening - the contract news couldn't have been a clearer indicator that Villa want their newest England international for the long-term - Rogers is already in truth worth multiple times what Villa paid and is the latest example of the extent of Emery's coaching abilities.
