Adidas has apologized Tuesday forsending an insensitive email congratulating runners on "surviving"the Boston Marathon.
Runners received a promotional message from the athletic apparel companyfollowing their completion of the race, with the subject linereading: "Congrats, you survived the Boston Marathon!"
My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. pic.twitter.com/Fe16Z4Hnvq— Robin Dich (@RobinDich) April 18, 2017
"We are incredibly sorry,”adidassaid in a statement. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday.
"We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event."
Monday's 121th running of the Boston Marathon was the fourthsincethree people were killed, including two women and an 8-year-old boy, in a bombing at the finish line in 2013.
More than 200 peoplewere injured in what was the most lethal act of terrorism committed in the U.S. since the Sept. 11 attacks.