There's nothing quite like that feeling of waking up to an Air Jordan retro release and knowing you are absolutely going to fail in your quest to acquire those sneakers.
Nike dropped the Air Jordan 1 Royal Toe on Saturday morning, capitalizing on the interest generated by ESPN's documentary series "The Last Dance," which chronicles how Michael Jordan's Bulls became one of the most dominant and captivating dynasties in sports history.
Attempting to snag a pair of the originals is hard enough, but throw in the casual viewers of "The Last Dance" yearning to be like Mike, and you're going to have some frustrated sneakerheads walking away empty-handed.
For those who logged into Nike's SNKRS app and tried to purchase the highly coveted Jordans, which cost $170 for adults and $130 for kids, this message was the most likely greeting.
That brief moment of promise when the button says "pending" was quickly ended with the sadness brought on by "sold out."
Twitter offered an open therapy session for the users angered by yet another retail failure.
Me thinking I’d actually had a chance to cop these Jordan 1s SNKRS app: pic.twitter.com/UZ9V0mKwqC
— A (@_asxa) May 9, 2020
Me signing on to the SNKRS app already knowing what’s going to happen pic.twitter.com/kYU3WTCddJ
— Ry guy (@averageguyry) May 9, 2020
When the SNKRS app goes from pending to sold out pic.twitter.com/tzsQRsfpOV
— caramel sunshine. (@SunniSpeaksHer) May 9, 2020
logging onto SNKRS app vs watching them sell out right away
— er!c o$ipov (@ercospv) May 9, 2020
Snkrs app once again ruined my day pic.twitter.com/F8gFd2FwGs
— KJ The Hoekage (@kjay_10) May 9, 2020
The SNKRS app dropping the royal toe knowing this is how much they had in stock pic.twitter.com/0mIJGuNlE9
— jassie (@jassieldc) May 9, 2020
Of course someone had to use Isiah Thomas' interview from "The Last Dance."
Me everytime I get on the SNKRS app and fail pic.twitter.com/ibyJRpyxya
— Leslie is nonessential business (@LessyEmma) May 9, 2020
But let's not pretend potential buyers will suddenly remove the app from their phones. We all know what's going to happen with the next release.
in a cry and stay relationship with the SNKRS app
— VRG$ (@anibelvrgs) May 9, 2020
Better luck next time, folks. Maybe that "pending" note will flip the right way one day.