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If you own a Peloton, surely you've taken a class taught by senior instructor Alex Toussaint. The New York-based fitness enthusiast has cemented himself as one of the the company's most revered coaches, and he's just getting started.
On Friday, the 29-year-old announced he was the latest athlete to join Puma, a brand that boasts the likes of WNBA superstar Breanna Stewart and Paris Saint-Germain forward Neymar as other global ambassadors.
As the newest face of the German corporation, Toussaint will help Puma launch an array of projects aimed at improving both the mental health and physical fitness of children.
"Children are our future and to have a partner like Puma that's fully invested in supporting initiatives toward helping them live a better life is empowering," Toussaint said to Yahoo Sports.
Giving back to the community is somewhat of a full circle moment for Toussaint, who affirms he wouldn't have eclipsed this feat without the help of his personal support system. The child of Haitian immigrants, Toussaint's motivation behind always striving for new achievements are his parents and grandparents. Without them, access to the best education, mental health resources and other luxuries would merely be a dream and not the reality.
"Everyday I get on the bike is another opportunity to honor my last name and validate both my parents' and grandparents' sacrifices. My family is my biggest inspiration," he continued.
You don't reach a combined 555k+ followers on both Twitter and Instagram without having some personality, and perhaps that's what makes Toussaint so beloved by stay at home mothers and professional athletes alike. Nothing but positive sentiments and motivational catchphrases emerge from the former military scholar's deep, raspy voice. His A-list roster of clientele include NFL MVP quarterback Cam Newtown and "The Voice" host Carson Daly. Those two names couldn't be any more different on paper, but Toussaint has always been a champion of diversity. In fact, he tells Yahoo Sports that was a catalyst behind his decision to first hop on a bike six years ago.
"I noticed back when I first started coaching the absence of diversity within the fitness space and not seeing people that looked like me having a platform to express themselves in an authentic manner. I have a responsibility to better the lives of people in both a physical and mental sense and it's not something I take lightly. I definitely make sure I hold myself accountable because I understand that it's one thing to get myself in this door, but it's another to open the door for others to walk thorough as well. And what's what we're doing in real time."
Toussaint's Puma picks
As an advocate for sustainability, Toussaint appreciates how Puma remains committed to manufacturing apparel and footwear with recycled material. Among the thousands of items available to shop online and in stores, he listed the Puma x First Mile Double Knit Men's Jogger Pants and Puma x First Mile Men's Training Sweatshirt as personal favorites.
The former Flywheel instructor also told Yahoo Sports he's a huge fan of the Classics Tech Full-Zip Men's Hoodie and Printed 8" Woven Men's Training Shorts. Regarding footwear, the Puma x First Mile Pure XT Utility Men's Training Shoes are what Toussaint recommends for men in search of new exercise sneakers.
For someone who lives by the motto "Do Better," Toussaint is proving better is just the minimum and extraordinary is well within reach.