Cuche, the four-times World Cup downhill champion who retired from competition last March, insisted he has not been called in to "fight fire" and that his new role would have been the same, "even if the Swiss had already made the podium" this season.
Without Cuche and the injured Beat Feuz, the best result Switzerland's men have enjoyed so far this season has been a 10th place finish by Didier Defango at Beaver Creek.
Cuche starts his new role, primarily advising on training days ahead of the downhill races, this week in Val Gardena.
"I still believe that if (Silvan) Zurbriggen, (Carlo) Janka, Defago, (Dominique) Gisin, (Patrick) Kueng or (Henrik) L'Abee-Lund can get a result in the World Cup, it is certainly not due to my coming here (Val Gardena) for two days," he said.
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