American Eagle is, in many respects, setting an example that others in the fashion world might opt to follow. The progressive style powerhouse’s latest campaign reflects several types of American beauty. Not only does it it include its first hijab-wearing model, Halima Aden, but many other diverse models as well, such as body-positive activist Iskra Lawrence.
Alongside Aden and Lawrence, the AE campaign — which notably showcases a stylish denim hijab, a new addition to its women’s line — features rapper Joey Badass, professional basketball star Brandon Ingram, and vlogger Amanda Steele. All models have been saved from Photoshop edits, displaying true unfiltered beauty.
#ICAN IN THE NEW AMERICAN JEAN. Style is in the doing. Share your love. Be our inspiration. Show us what you do in AE jeans with #ICAN (or #WeAllCan if you’re with friends) for a chance to be featured here.
A post shared by American Eagle (@americaneagle) on Jul 6, 2017 at 6:51am PDT
American Eagle’s breakthrough star is definitely Halima Aden. Aden rose to fame starting with her appearance in the 2016 Miss Minnesota pageant, breaking stereotypes when she competed wearing a hijab and, in the swimsuit portion of the pageant, a burkini.
— American Eagle (@AEO) July 9, 2017
Although Aden didn’t win the title of Miss Minnesota, she scored a contract with the coveted agency IMG Models and has since been working nonstop.
— Halima Aden (@Kinglimaa) June 1, 2017
Aden has taken the fashion world by storm. In June, the 19-year-old model graced the cover of Vogue Arabia, and she is this month’s Allure cover girl. And now comes her debut as the first hijabi to promote American Eagle.
— Halima Aden (@Kinglimaa) June 20, 2017
People seem to agree with AE and are celebrating their move toward inclusivity.
I love this! Keep up the great work American Eagle.
— Feeya (@braidsnglasses) July 9, 2017
Halima Aden done brought a HIJAB to AMERICAN EAGLE y'all!! A HIJAB ! Not a "scarf"! Pls don't tell me she's not changing the world ‼️
— umulkheir. (@nairobisown) July 10, 2017
American Eagle released a hijab!!! pic.twitter.com/3HoEHzTpBF
— لينة (@HARAMLINA) July 10, 2017
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