The Arizona Coyotes have announced the hiring of Xavier A. Gutierrez as their new president and CEO.
Gutierrez's appointment makes him the first Latino president and CEO in NHL history, as he takes in the roles over following the departure of Ahron Cohen last month.
"This is a historic day for the Coyotes and the entire NHL," Coyotes owner Alex Meruelo said in a statement on Monday.
"I have known Xavier for over a decade, and he is a seasoned executive with over 20 years of business and investment experience. We share the same approach to business and his intellect, leadership skills, and strategic mindset made him the clear choice to be our new CEO.
"He is a leader with tremendous vision and integrity, and I have the utmost confidence that he can help the Coyotes become a world class organisation on and off the ice."
Gutierrez joins the Coyotes after serving as managing director for California investment firm Clearlake Capital Group.
“We want to build a financially stable and prosperous organisation for the long term, and our ultimate goal is to bring a Stanley Cup to our great fans in Arizona," Gutierrez said.
Cohen had held the position since 2017 until he and the team parted ways on May 14.
The Coyotes were 33-29-8 when the NHL regular season was paused due to the coronavirus pandemic in mid-March.
They are the 11th seeds for a revised playoff schedule and will face the Nashville Predators in the Western Conference qualifying round when play resumes in the league.