Arsenal boss Jonas Eidevall believes years of effort and investment have paid off as the Gunners prepare to shatter the Women's Super League attendance record against Tottenham.
Over 50,000 fans are expected at Emirates Stadium for Saturday's north London derby, as WSL clubs seek to build on the shining success of England's home Euro 2022 triumph.
A record crowd for any European Championship fixture – men's or women's – was set at Wembley when 87,192 spectators saw the Lionesses beat Germany after extra time on July 31.
Now the Gunners are poised for a bumper crowd of their own, and Eidevall was keen to highlight there had been no fudging the numbers with the impressive ticket take-up.
"It's 50,000 sold tickets," he said. "They're not giveaways, they're not discounted, they're sold tickets. I think that's really special, because that means the interest there, it is for real.
"The investment the team has done, but also all the past generations to take us to this stage here, that is phenomenal. We want to make the most of it tomorrow, so it can happen more freely."