Barbara “Babs” Costello, Cookbook Author and TikToker, Signs With CAA (Exclusive)

Barbara Costello, the TikTok star behind Brunch With Babs, has signed with CAA for representation in all areas after building a giant social media following with cooking videos and lifestyle advice.

Costello has over 8 million followers across social media platforms, and 3.9 million followers alone and 50.5 million likes on TikTok for her short “Brunch With Babs” recipe videos. Her latest TikTok creations include how to make “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup.”

More from The Hollywood Reporter

There are also TikTok videos on cleaning refrigerator coils and winter car safety tips, some of which include Costello’s husband, Mr. Babs. In 2022, she published Celebrate With Babs, Costello’s debut cookbook filled with family and holiday recipes, which became a best-seller nationally.

The talent agency will continue to grow Costello’s presence in the publishing space, while also building new opportunities in commercial endorsements, which includes deals secured by CAA with Costello for Silk, Arnold Premium Breads, 3M’s Command and BJ’s.

CAA will also go beyond phone screens to get Costello on more TV screens with opportunities in unscripted TV, as well as digital media and speaking engagements. Costello and her @BrunchwithBabs brand have already been featured on Good Morning America, Today and The Drew Barrymore Show.

Best of The Hollywood Reporter