If in the midst of this weekend’s snowstorm it occurred to you how thin on the ground your cold weather arsenal is, fear not, for Beyoncé has teased her third Ivy Park collection, Icy Park.
The size-inclusive line, which is in collaboration with adidas, features Ivy Park’s debut snowsuit and a fleet of other slope-ready attire including snow boots, metallic and patterned puffer coats, and sweatsuits galore. In the images which Ivy Park has shared to its social channels, Bey can be seen perching on a ski lift like the queen that she is.
According to WWD, the footwear portion of the third offering features the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleep sneakers, plus the new Super Sleek Boot, all of which are white-on-white.
Taking a leaf out of Rihanna’s Savage x Fenty book, Bey has also enlisted the help of some of her famous friends for the campaign, including model Hailey Bieber, rapper Gucci Mane, and singer Kaash Paige, among many others.
In the teaser, Bieber can be seen posing on an adidas-branded fuschia Ford Bronco, which matches the two-piece co-ord and beanie the star is sporting. The internet has collectively lost its mind over the images of the 24-year-old, with users praising Bey for featuring her.
Elsewhere in the campaign, Icy rapper Gucci Mane can be seen dripping in ice, as he sports a series of high-octane diamond bling, while decked out in a tonal white ensemble.
beyoncé saw photos of Hailey Bieber and said: I need that girl to rock my next collection AND HAILEY IS NOW THE FACE OF ICY PARK pic.twitter.com/QTxdwtMDtg
— elle ♡ (@elleswonderland) January 25, 2021
Beyoncé’s third collection follows the 2020 relaunch of the brand in partnership with adidas after the mother-of-three assumed full ownership from Topshop/Arcadia in November 2018.
“I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves,” Beyoncé said at the time.
The Grammy-winner is now the only African American woman to have 100 percent ownership of an athleisure brand.