Bisgrove admits Rangers 'fingers burned' as he explains Sportemon Go situation

Bisgrove admits Rangers 'fingers burned' as he explains Sportemon Go situation
Bisgrove admits Rangers 'fingers burned' as he explains Sportemon Go situation

RANGERS commercial director James Bisgrove has conceded Rangers' 'fingers are probably burned' after the Sportemon Go sponsorship deal.

The Ibrox marketing guru made the admission as he was quizzed on brokerin a sponsorship deal with the NFT company before they went bust.

The firm had agreed to become shirt sponsors with Rangers and have their branding displayed on the back of Rangers kits.

However, after the company ceased trading it left some Rangers fans with third kits branded with Sportemon Go despite the collapse.

The club did confirm fans could change the back of shirt branding with a visit to the Rangers store.

For Bisgrove, the entire Sportemon Go scenario was a major lesson learned as he admitted there would be major caution over entering the crypto or NFT space going forward.

He told The Rangers Review: "The NFT and crypto space was one we identified as an emerging sector like many other clubs have done and continue to do.

"I saw Inter Milan had announced one I’d never heard of this week and Liverpool last week so football clubs are very active in this space and within a period of 18 months we generated several millions of pounds of profit into our commercial business through partnerships in this space.

"However, our fingers are probably burned given the Sportemon Go situation, the fact that token got wound up and because of the lead times involved in kit production on the back of the home kit this season doesn’t mirror Socomec which is our back of shirt energy partner on the first team shirt.

"I think, absolutely, we would be cautious to step into this space again given that experience but in the same breath, I feel as though we capitalised on an emerging market to the strong commercial benefit of the football club in that period."

But Bisgrove also detailed the major increase in revenue with commercial income improving tenfold.

He added: "Lessons were absolutely learned.

"If you take a step back, in the last 18 months to two years, we’ve probably done between 40 to 50 commercial partnerships.

"We’ve grown our revenue from £1.5million to between £12 and £15million so we’ve structured our commercial concept and our sales approach in a way we’ve really been able to maximise ranges and brands and grow our sponsorship portfolio."