Brazilian football team use shirt numbers to advertise local supermarket offers

Sean Gibson
Flu de Feira have come up with a novel way of selling shirt sponsorship

A Brazilian lower-league team has collaborated with a local supermarket chain to come up with an innovative advertising campaign using player's squad numbers.

Serie D outfit Flu de Feira have designed the back of each player's shirt to carry a bespoke offer available in stores, using the player's numbers as the centre-piece of each discount.

Every-day items such as shampoo, shaving cream, pizza and juice replace the players' names, with the price in Brazilian real around the shirt number.

Flu de Feira in their changing rooms; all the best deals under one roof, it seems

With more and more elaborate shirt sponsorship becoming visible in the top leagues of Europe, and sleeve sponsorship soon to arrive in the Premier League, clubs and advertisers will likely be keen to explore similarly innovative ways of incorporating club partners into the kit designs.

The team with the big idea, from Feira de Santana in the state of Bahia, take the inspiration for their name and colours from the better-known Fluminense team, 800 miles away in Rio de Janeiro.

They currently sit third in the table in the Bahia state championship, but most recently lost 6-0 to first-placed Vitoria.

The club apologised to fans via its official Instagram account (above) – hopefully their opponents took Flu up on some of their great offers, by way of consolation.

Is the Premier League going down the ad-heavy route of overseas leagues?

 

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