Athletes receive two tickets for their first Games appearance through the British Olympic Association, now UKA's decision to pay for two tickets for every subsequent athletics round means they can be assured that their nearest and dearest will be able to cheer them on - from the first round right through to the final.
UK Athletics chief executive Niels de Vos made the call in consolation with head coach Charles van Commenee in a bid to ease one of the major pre-Games worries of many prospective team members.
"This is essentially a performance decision - the last thing we want athletes to be worrying about is the cost or availability of tickets for their mum and dad, boyfriend or girlfriend, husband or wife," he said.
“But it is also about recognising that without the massive support and sacrifice of friends and family, over many years, most athletes would never have made it to elite level.
“As soon as UKA heard we could access these tickets from the organisers we made the decision to purchase them on behalf of our team, so no athlete need worry about either the availability or cost of getting their loved ones in to the stadium.”
Van Commenee is targeting eight track and field medals at the Games, doubling the tally won in Beijing, with leading lights including world champions Mo Farah and Dai Greene, Olympic champion Christine Ohuruogu and former world champions Jess Ennis and Phillips Idowu.
"For me having people close to me there and supporting me is a big boost. I always compete to my best when I’m at my happiest so to hear this is great," said Holly Bleasdale, the British pole vault record holder who is expected to make her Games debut in London.
“It means that making the final I can have my mum and dad there watching me which is a massive confidence boost, and this makes me even more excited about gaining selection for the Games.”
Last month 400m hurdles world champion Greene revealed he'd been offered seats to his event by a fan, after revealing his frustration on Twitter about only getting limited tickets.