Brooklyn Beckham made his TV cooking debut on Wednesday when he made an appearance on The Today Show, and to say it got a mixed response would be putting it mildly.
The eldest son of David and Victoria Beckham recently tried his hand at cooking on social media, which naturally translated to being invited along to the US daytime show to make what was described as an “English breakfast sandwich”.
Introduced as a “social media sensation and our friend”, Brooklyn told hosts Carson Daly and Hoda Kotb: “I’ve always loved food. And obviously when quarantine hit, I just really started to really get into it. My fiancée started filming me and I started posting it, and it’s just something that I just love doing.”
After a quick shout-out to fiancée Nicola Peltz and some chat about how his dad loves cooking “anything… risotto, pasta, steak”, Brooklyn got started, and proceeded to whip up some bacon, egg and sausages.
— TODAY (@TODAYshow) October 6, 2021
It didn’t take long for the clip of Brooklyn in the kitchen to start doing the rounds online, with many alarmed at some of the culinary choices being made by the 22-year-old.
Meanwhile others questioned exactly what the model and celebrity photographer’s credentials were to be educating America in the ways of sandwich-making:
I actually can't believe this!!!
They brought David and Victoria Beckham's son in to do a cooking show. He fried bacon, sausage and eggs (disaster), then just put it into bread.
The presenters act all super-hyped and excited 😂 https://t.co/1fxzcyMaBH
— Shane (@scary_biscuits) October 6, 2021
Why is he talking as if it’s an old family recipe? 🤣 That egg is a travesty too, it’s essentially an omelette. https://t.co/prkQn1V61g
— Kieran Doody (@kierandoody) October 6, 2021
What in the food tech GCSE is going on here. https://t.co/gFtChZWMVv
— Angie Quinn (@AngieCQuinn) October 6, 2021
So he made a sausage, english bacon, and non-runny egg on...untoasted white bread. With ketchup. Was this meant to be a joke?
— prettybird (@prettybird924) October 6, 2021
I could talk about this TODAY show segment of Brooklyn Beckham assembling a bacon sausage egg sandwich (on untoasted white bread) for hours pic.twitter.com/UxbrMQVnLq
— Daniel (@idkidk) October 6, 2021
“My great-grandma taught me how to make this. So it’s really special to me.”
Brooklyn Beckham makes a bacon sandwichpic.twitter.com/NIrGR9oPWK
— Zach Purser Brown (@zachjourno) October 7, 2021
— Lucy Maxwell (@LucyMaxwell) October 7, 2021
Brooklyn Beckham went on tv to show his culinary skills and cooked……a breakfast sandwich 😂 I am done!
— CeCe LaRue (@dizzymitchell) October 6, 2021
Is this a joke?! This is a in a rush breakfast of a weekend certainly not worthy of a TV segment 🤣feel sorry for proper chefs trying to get a break when celeb kids start cooking then get on tv🙈 https://t.co/zAYt1OSg4y
— 𝓡𝓪𝓺𝓾𝓮𝓵 𝓚🌹 (@rachaeleknox) October 7, 2021
Social media sensation...
Nothing to do with being the son to one of the most famous celeb couples then... https://t.co/KnRhhoMsDQ
— Elliot Harris (@ElliotRHarris) October 7, 2021
— CeCe LaRue (@dizzymitchell) October 7, 2021
“Join us tomorrow morning when Kai Rooney will show us how to cook oven chips” https://t.co/ywfOjSmoWr
— Guy Birchall (@guybirchall) October 6, 2021
Piers Morgan also later caught wind of the clip, branding it the “worst, most unutterably pointless segment in morning television history” (although in Brooklyn’s defence at least he made it to the end without walking off set).
Worst, most unutterably pointless segment in morning television history? https://t.co/5A4JLF9WTh
— Piers Morgan (@piersmorgan) October 6, 2021
The segment did get the approval from Brooklyn’s famous parents, with Victoria commenting: “Well done Brooklyn, we love you.”
David agreed: “Well done Bust… so good.”
This article originally appeared on HuffPost UK and has been updated.