Carlisle United have announced that Bimson Haulage will be their new shirt sponsor for the 2022/23 season.
The Cumbrian firm will replace Thomas Graham on the front of their kit for the new campaign.
The new deal was unveiled today - with Blues boss Paul Simpson taking the wheel in one of the firm's lorries and cars.
Bimson have had their logo on the back of United's kit in 2021/22 and have taken their partnership further.
The Blues' commercial manager Jenny Anderson said: “Bimson have been fantastic to deal with, and their support for the club is there for everybody to see.
“As soon as we started to talk about the possibility of moving the sponsorship from the back to the front of the shirt, it was clearly obvious that it was something they were keen to do.
“Building lasting partnerships is what this football club has to be about, and we’re delighted that such a strong and well-known company are on board in such a positive way.
“We think the logo will look fantastic on the front of the shirt, home and away, and we’re really pleased that their brand name and services will be out there both locally and nationally for so many to see.
“Having announced new manager Paul Simpson’s three-year deal with the tag line ‘Simmo’s at the Wheel’ it was fantastic to be able get him to do just that with the Bimson lorry and car this week, to mark this new and exciting partnership.”
John Bimson, from the long-established Carlisle-based firm, added: “We are delighted to be supporting Carlisle United as main shirt sponsors in the forthcoming season.
“Everyone at Bimson is extremely proud of this partnership and we are looking forward to this exciting new chapter for the club.
‘’As long-term supporters of our home-town club, the deal represents both a wonderful opportunity to realise a personal and a commercial ambition to get behind Carlisle United.”
The Blues' new kit designs for 2022/23 have yet to be revealed.