Conor McGregor says he has retired from the fight game but there is more than a sense of deja vu about the announcement.
The Irishman, who has a 22-4 MMA record, took to Twitter following UFC 250 to declare that he is stepping away from combat sports.
McGregor's comments have, understandably, been met with a degree of scepticism given this marks the third time in the space of four years the former UFC featherweight and lightweight champion has said he is calling it quits.
Below, we take a look at the context surrounding each of his retirement announcements.
April 2016: "I have decided to retire young. Thanks for the cheese."
It was over four years ago that McGregor, then aged 27, first hinted he was done with fighting when he tweeted: "I have decided to retire young. Thanks for the cheese."
On that occasion it took just two days for McGregor to clarify he had not actually retired but had fallen out with UFC bosses over promotional work.
"I am paid to fight. I am not yet paid to promote. I have become lost in the game of promotion and forgot about the art of fighting," he explained.
"There comes a time when you need to stop handing out flyers and get back to the damn shop."
McGregor was pulled from UFC 200 that year where he was slated for a rematch with Nick Diaz, with president Dana White saying: "I respect Conor as a fighter and I like him as a person, but you can't decide not to show up to these things.
McGregor would eventually avenge his Diaz defeat at UFC 202.
March 2019: "I've decided to retire from the sport formally known as 'Mixed Martial Art.'"
After reneging on his first retirement, McGregor went on to become UFC's first dual-weight champion by defeating Eddie Alvarez to win the lightweight title.
A sign of his power to really transcend the fight game was his lucrative boxing bout with Floyd Mayweather in August 2017 but things became a little ugly when he returned to the Octagon to face Khabib Nurmagomedov in October 2018.
Bad blood in the build-up, which included McGregor attacking a bus carrying Khabib and other athletes, spilled over into fight night when, after Khabib scored a submission victory, the two camps were involved in an ugly post-bout fracas.
Five months later, McGregor said he was stepping away, writing on Twitter: "Hey guys quick announcement, I've decided to retire from the sport formally known as 'Mixed Martial Art' today.
"I wish all my old colleagues well going forward in competition. I now join my former partners on this venture, already in retirement. Proper Pina Coladas on me fellas!"
High-profile incidents away from the ring plagued McGregor and his decision came two weeks after he was charged for allegedly smashing and stealing a man's phone in Miami – charges that were later dropped dropped over inconsistencies in the victim's testimony.
In the meantime, McGregor launched his 'Proper Twelve' whiskey brand, leading White to say: "He's retiring from fighting, not from working. The whiskey will keep him busy and I'm sure he has other things he's working on."
But once again McGregor would reverse his decision…
June 2020: " Thank you all for the amazing memories! What a ride it's been!"
More issues away from MMA followed McGregor and in November last year he was fined €1,000 after pleading guilty to an assault of a man at a pub in Dublin.
But a refocused McGregor was booked to fight Donald 'Cowboy' Cerrone, a contest he wrapped up emphatically in the first round in January, and he spoke of his desire to fight three times in 2020.
The coronavirus pandemic has affected those plans, while the direction of a talent-heavy lightweight division remains unclear.
Yet, the timing of McGregor's latest retirement announcement is perhaps the most surprising yet.
After UFC 250, he wrote on Twitter: "Hey guys I've decided to retire from fighting.
"Thank you all for the amazing memories! What a ride it's been! Here is a picture of myself and my mother in Las Vegas post one of my World title wins!
"Pick the home of your dreams Mags I love you! Whatever you desire it's yours."
Responding to the latest proclamtion, White said: "We're in a pandemic, the world is a crazy place right now.
"If these guys want to sit out and retire right now, or if anybody feels uncomfortable in any shape or form about what's going on, you don't have to fight – it's all good.
"So if that's what's Conor's feeling right now, Jon Jones, Jorge Masvidal, I feel you."
The smart thing to do right now would be to watch this space…