A simple white T-shirt is getting loads of social media love for inspiring self-confidence in women.
The shirt, which is sold at Feminine Funk, an online retailer, reads, “She embraced her stretch marks, fell in love with her cellulite, flaunted her rolls & gave zero f***s what anyone said and she lived happily ever after. The end.”
Thank you to everyone who shopped our new collection today…your love and support never ceases to amaze us! ✨ #femininefunk Model: @denisemmercedes : @brunalacerda _______________________________________ www.femininefunk.com (link in bio)
A post shared by Feminine Funk® (@femininefunk) on Aug 4, 2017 at 7:02pm PDT
A photo of a plus-size model rocking the shirt was posted on the company’s Instagram page Saturday and generated a lot of positive feedback. “I’m going to the U.S. Open tomorrow and yes, my 180-pound curvy self will be sporting a bikini!” read one comment. A few wrote, “I need this shirt” and used the hashtag #bodypositive.
The $26.99 shirt is the brainchild of company founder Nicole Grier, 37, of Fairfield, Calif., who was struck with inspiration at 1 a.m. on a Thursday night in June. “I was scrolling through Instagram and I got pissed off reading hateful comments on someone’s page,” she tells Yahoo Style. “I thought about how women are always told to ignore trolls, and I want women to love themselves.”
The slogan felt authentic to Grier, but “I almost didn’t use it because I thought it was too long and I was worried people wouldn’t read it,” she says.
Our newest collection is now live! Enjoy FREE shipping all weekend long (no code needed) Happy shopping babes! _______________________________________ www.femininefunk.com (link in bio) Model: @denisemmercedes : @brunalacerda
A post shared by Feminine Funk® (@femininefunk) on Aug 4, 2017 at 6:14am PDT
Grier, a mother of three, started her company six years ago because as a self-described plus-size woman, she was tired of the societal messages women receive about their bodies. “If you search online for ‘stretch marks’ or ‘cellulite,’ the only thing that comes up are ways to get rid of it,” she says. “Are you serious? I’m a badass woman and I take pride in my body.”
Our newest collection is now live and our DON'T LET SOCIETY MAKE YOU INSECURE limited edition midi body con dresses are almost sold out … Go grab yours before it's gone forever! ________________________________________ www.femininefunk.com (link in bio) Model: @denisemmercedes : @brunalacerda
A post shared by Feminine Funk® (@femininefunk) on Aug 4, 2017 at 8:29am PDT
Feminine Funk offers T-shirts, dresses, and tank tops with statements such as “My thighs touch because I’m a mermaid,” “I got it from my mama,” and “I’m the girl of your dreams (but with a belly)” in sizes ranging from medium to 4XL. “There’s been such a demand for smaller sizes, we’ll likely expand our sizing,” says Grier.
She adds, “There’s a lack of compassion and empathy these days. I want the slogan on this T-shirt to be a daily mantra for women.”
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