CoverGirl is continuing to add to its beautifully diverse roster of brand ambassadors with the most recent introduction of athletes Shelina Moreda and Massy Arias. According to the brand, the motorcycle road racer and fitness trainer represent the CoverGirl persona through their boundary-breaking, dedication, confidence, passion, and, of course, beauty.
Both Moreda and Arias took to their own Instagrams on Thursday morning to share the news to their combined millions of followers. Through the partnership, they both express a desire to break the stigma that divides the beauty and sports industries.
Want to know the huge secret I've been having to keep?? It's crazy to finally get to say this outloud… I, Shelina Moreda, International Pro Roadracer, am the newest @Covergirl! Working with this amazing beauty company is a dream come true for me. As most of you who watch me race know, I go on track with my makeup on. My makeup sets me apart from the guys when I’m geared up on the grid and all you can see are my eyes peering out of my helmet. Having my makeup on makes me feel pretty. More importantly, it makes me feel strong, and confident. As a female athlete who competes in the male dominated world of racing, I'm proud and stoked to represent a brand who allows me to stand up and say that it is powerful to feel pretty. Follow @covergirl to join me on this exciting journey!! #COVERGIRLMADE #shezracing #shezcovergirl
A post shared by Shelina Moreda (@shelina93racing) on Oct 5, 2017 at 7:04am PDT
“As most of you who watch me race know, I go on track with my makeup on. My makeup sets me apart from the guys when I’m geared up on the grid and all you can see are my eyes peering out of my helmet,” Moreda captioned her photo. “Having my makeup on makes me feel pretty. More importantly, it makes me feel strong, and confident.”
The opportunity to recognize her passion for beauty within her industry of road racing is something that Moreda expresses great excitement for, sharing that she wants to “encourage other people to unapologetically be themselves.” A sentiment that Arias agrees with.
I remember watching America's next top model growing up as a young girl. Dreaming of a chance to experience for just one minute what it'd be like to take pictures with pretty makeup and pretend I was a model… A Covergirl. Oh, but did I ever believe I would one day become one. It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world. Follow @covergirl to join me on this exciting new journey!#COVERGIRLMADE This one is for you my tribe! I am a @Covergirl _____________________________________________________________ Recuerdo cuando adolescente ver el show de America’s Next Top Model. Soñando con una oportunidad de por un minuto saber lo que sería tomar fotos con maquillaje bonito y fingir que era un modelo … ganarme el premio de ser una Covergirl. Oh, pero alguna vez me había creído que algún día me convertiría en una. Con muchísimo honor me siento de estar en una posición donde posiblemente pueda inspirar a jóvenes y mujeres de todo el mundo. Sigan @covergirl para unirse a mí en este emocionante nuevo viaje! # COVERGIRLMADE
A post shared by MankoFit (@massy.arias) on Oct 5, 2017 at 7:01am PDT
In a statement released by CoverGirl, Arias shares a similar experience to Moreda, explaining that even a powerful red lip can motivate her that much more in the gym. “There’s a stigma around wearing makeup at the gym, but there are times I proudly rock a full face, especially when I’m filming and want that extra dose of confidence before putting myself out there in front of millions of people,” Arias said. “It’s really a personal choice, and I wish there wasn’t so much judgement around it. If the flick of a cat-eye, or a brick red lip, gives you some extra motivation and feeling of, ‘I got this,’ why not go for it?”
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